Our journey toward happiness and success started in 2000 when we opened a showroom in Bani Malik, Jeddah, with just four people on our team. Over the years, we have grown into a thriving business with a dedicated workforce of 250 individuals. Our core mission has always been to bring sweetness and joy to the lives of our community, a commitment that continues to guide us.
We expanded from Jeddah to Makkah in 2007 through passion and hard work. In 2022, we achieved a significant milestone by opening an outlet in Riyadh. We also entered the retail food market with our “Harb Mart” brand, emphasising our dedication to excellence.
Our success today results from the energy and effort put into every idea by our committed team. We proudly own over ten showrooms in Jeddah, Makkah, and Riyadh, catering to a vast and satisfied customer base of over one million. It is an honour to be a part of your special moments, and we are excited about the promising future ahead
Our vision is to maintain steady growth and establish a prominent presence in the retail sector. We have evolved into leading wholesale distributors, focusing on chocolates, candies, nuts, biscuits, and dried fruits. Motivated to make our esteemed clients happy, we aim to increase our company’s footprint throughout the Kingdom of Saudi Arabia by 2030. Our commitment to providing top-notch products has defined this journey and helped us hold a commanding position as the market leader
We aim to consistently provide luxurious and regal products, guaranteeing top-notch quality and adding a touch of sweetness to every special moment. Our ongoing journey has brought us to where we are today through constant innovation and improvement in our processes.
A commitment to quality and trust in every endeavor. Founded on unwavering values and fuelled by relentless motivation, the company is dedicated to delivering the class and quality that customers truly deserve. The organization is structured upon a foundation of passion, with a commitment to making life easy and delightful. The core ethos revolves around a steadfast motto: never compromising on quality and trust.
SMILES THAT SPEAK
TEAM POWER
OUR ACHIEVEMENTS
Our trade’s standout feature is our diverse range of products—from sweets to everyday essentials. We aim to provide a one-stop solution for all your needs.
